Tatty Teddy

THE CHALLENGE

The expansion of this highly successful plush and gifting brand into the toy category with an innovative range of interactive teddy bears.
Consumers needed to be aware of the product's high quality, soft textured fur and interactive features, yet protection from damage in transit and dirt in store were also major considerations.

 

THE SOLUTION

To create an imaginative pack structure which combined aesthetics with practicality:
The extensive use of acetate not only affords high protection but also imparts a premium feel, and combined with illustrated internal fitments, conveys a great sense of theatre. A Try Me window allows consumers to experience the bear's interactive features, hear his voice and feel the softness of his fur - offering further essential sensory connections.

 

LOGO DESIGN

BRANDING

PACK DESIGN

LICENSING

MERCHANDISING

PRODUCT DEVELOPMENT

3D VISUALISATION

CHARACTERISATION

INTERACTIVE