WINNER of the coveted
Silver Award: 2012
Independent Toy Awards
The expansion of this highly successful plush and gifting brand into the toy category with an innovative range of interactive teddy bears.
Consumers needed to be aware of the product's high quality, soft textured fur and interactive features, yet protection from damage in transit and dirt in store were also major considerations.
To create an imaginative pack structure which combined aesthetics with practicality:
The extensive use of acetate not only affords high protection but also imparts a premium feel, and combined with illustrated internal fitments, conveys a great sense of theatre. A Try Me window allows consumers to experience the bear's interactive features, hear his voice and feel the softness of his fur - offering further essential sensory connections.
WHAT THE CLIENT SAID
"The expertise that Go Ballistic provided in their innovative packaging design and solutions to our specific brief was absolutely first class and we feel sure that the eye catching and creative boxes for our Tatty Teddy & My Blue Nose Friends products will undoubtedly have helped to secure this award."
Jan Matthews, Director of 3D