spacer

header

 

Slide 1 Slide 2 Slide 3 Slide 4 Slide 6 Slide 6
Example Frame

climbers

case study

GAME OF LIFE: REINVENTION

THE CHALLENGE

As the name suggests, reinvent a world with all new characters which are fun and appeal to an audience of all ages.

Create a licensed character property with limitless potential.

Produce a style guide containing an equally unique range of marketing assets.

THE SOLUTION

The development of a uniquely simple character who, despite being totally devoid of facial features, is capable of invoking fun and hilarity simply by the use of clothing and accessories.

The juxtaposition of this simplicity with a fully realistic, 3D rendered world in which the characters live, maintains the relevance for all of us in our lives.

Working with Hasbro's product team, a highly original, changeable gameboard provides a novel and entertaining gameplay twist.

A comprehensive, interactive style guide, containing hundreds of character poses and suggestions for clothing and lifestyle accessories.

 

LOGO DESIGN

BRANDING

PACK DESIGN

LICENSING

MERCHANDISING

PRODUCT DEVELOPMENT

3D VISUALISATION

CHARACTERISATION

INTERACTIVE

 


 

 

 

 

 

 

 

 

 

 

 

 

 

spacer