GAME OF LIFE: REINVENTION
As the name suggests, reinvent a world with all new characters which are fun and appeal to an audience of all ages.
Create a licensed character property with limitless potential.
Produce a style guide containing an equally unique range of marketing assets.
The development of a uniquely simple character who, despite being totally devoid of facial features, is capable of invoking fun and hilarity simply by the use of clothing and accessories.
The juxtaposition of this simplicity with a fully realistic, 3D rendered world in which the characters live, maintains the relevance for all of us in our lives.
Working with Hasbro's product team, a highly original, changeable gameboard provides a novel and entertaining gameplay twist.
A comprehensive, interactive style guide, containing hundreds of character poses and suggestions for clothing and lifestyle accessories.
Who we are
Game of Life
What we do