In the highly competitive arts and crafts sector, to design a brand with longevity and instant appeal. The brand must be sufficiently strong to hold its ground when teamed with a diversity of licensed properties.
Above all, the styling must ooze fun and creative play, as well as communicating the wealth of contents.
A pack design which is a hive of activity, simply telling the story of what you get, what it does and how much fun you'll have doing it!
Licensed packs are an exercise in harmonising the licensee's branding alongside that of the property itself, while still maintaining shelf dominance and appeal.