Connect 4

THE CHALLENGE

To convey a sense of fun and excitement, both to the original Connect 4 and to the enhanced, multi-dimensional play version - Connect 4x4.

 

THE SOLUTION

On the one hand, to visualise two vibrant, fun, bouncy characters, created out of the counters themselves, and on the other to create a strong, mechanical yet dominant brand logo, to hopefully achieve a contemporary design which appeals to boys and girls alike.

 

Winner of one of the Toy of the Year Awards 2009 as voted for by Disney Family Fun.

 

LOGO DESIGN

BRANDING

PACK DESIGN

LICENSING

MERCHANDISING

PRODUCT DEVELOPMENT

3D VISUALISATION

CHARACTERISATION

INTERACTIVE