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case study

Cluedo

THE CHALLENGE

All favourite brands must be regularly refreshed if they are to retain interest and stimulate new sales. The best known mystery game of them all is no exception, but reinvigorating such an iconic brand requires care as well as originality.

 

THE SOLUTION

The combination of a heightened sense of drama, atmosphere and exceptional brand standout add greatly to the shelf appeal of this well known classic.
We have long felt that gameboards should be a thing of beauty, hence the painstaking attention to detail in this sumptuous 3D illustration. There are hidden clues aplenty - the knocked over chair, the spilt drink, the half eaten meal - someone has left in a hurry. Plenty to keep the players intrigued while waiting for their turn.

 

LOGO DESIGN

BRANDING

PACK DESIGN

LICENSING

MERCHANDISING

PRODUCT DEVELOPMENT

3D VISUALISATION

CHARACTERISATION

INTERACTIVE

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

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