To communicate the added gameplay of this new Monopoly version players have to build a cityscape as they travel around the board.
To design complete pack and gameboard graphics.
To produce a full instore merchandising proposal and Style Guide.
The radical new gameplay demanded an equally radical rethink for the Monopoly logo itself. In producing a 3D cityscape version, we were able to maintain a powerful brand identity on shelf.
Creating a modern, stylish illustration, then bringing it to reality using 3D illustration and rendering. Produced entirely in-house.
A premium, shaped collectors tin provided the opportunity to render the same scene at night, to give a more exclusive quality.
A full range of vibrant and exciting instore collateral and a Flash based, interactive sales teaser.
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