MONOPOLY CITY

THE CHALLENGE

To communicate the added gameplay of this new Monopoly version players have to build a cityscape as they travel around the board.

To design complete pack and gameboard graphics.

To produce a full instore merchandising proposal and Style Guide.

THE SOLUTION

The radical new gameplay demanded an equally radical rethink for the Monopoly logo itself. In producing a 3D cityscape version, we were able to maintain a powerful brand identity on shelf.

Creating a modern, stylish illustration, then bringing it to reality using 3D illustration and rendering. Produced entirely in-house.

A premium, shaped collectors tin provided the opportunity to render the same scene at night, to give a more exclusive quality.

A full range of vibrant and exciting instore collateral and a Flash based, interactive sales teaser.

LOGO DESIGN

BRANDING

PACK DESIGN

LICENSING

MERCHANDISING

PRODUCT DEVELOPMENT

3D VISUALISATION

CHARACTERISATION

INTERACTIVE