It's a private school. But it's unlike any other. In terms of results, it's the highest achieving school in the North of England, but the challenge is how to capture its Quaker ethos: its warmth, friendliness and relaxed atmosphere. And to interpret this as a total brand esperience.
Simply to spend time with them. Understanding what it is that makes them so unique. Then to capture that essence in a visual way, creating an inviting and warm design approach and a natural, unforced photographic style, translated right across every conceivable discipline: logos, website, a series of brochures, leaflets, signage, clothing, vehicle livery, even seemingly insignificant things like envelopes and franking stamps. A total package, all encapsulated into a style guide: small elements which build into a complete picture, a language all of its own.
Moreover, it works - the school is now over-subscribed each and every year! See for yourself at: www.boothamschool.com